About Us

Bitchin Beach has been a day dream of mine for many past summer daze & especially long NYC winter nights.
Years of working it as a freelance stylist & blogger, I have been inspired by badass brands & killer style…longing until the day I have my very own boutique where I can visually inspire other babes.
Bitchin Beach is a reflection of my personal style & inspirations.
NYC is home but Cali holds my heart… I’ve got a bohemian soul with that NYC edge which creates my boho rock style.  The best of both coasts expressed via swimwear!
As a bikini lover, I want to create a shopping destination where babes can be inspired by styled bikini looks… a shopping experience that doesn’t end with just click & purchase.
I want my chicks to envision themselves rocking Bitchin Beach from 
Malibu bonfires, NYC rooftop pool soiree’s, beachside in Tulum,
sailing the Mediterranean & dancing in the streets of Rio.
Focused on visually inspiring look books,
Bitchin Beach will provoke the loss of style inhibitions & revamp the bikini game.
Bitchin Beach is all about the Boho Babe gone Bad, 
giving the free spirit goddess a little edge.
Come to be inspired & invoke the beach babe from within.
We're here to create iconic looks for you so don't hesitate
to give us a shout with any style questions!
xx
Jowita
& the Bitchin Beach Babes